Privacy Policy

This Privacy Policy describes how SoftRae (“Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or use our services, purchase products from SoftRae.com (the “Site”), or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” refers to users of the Services, whether you are a customer, website visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, as well as the rights and choices you may have.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our Services.

Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes to our business practices or for other operational, legal, or regulatory reasons. The updated Privacy Policy will be posted on the Site, the “Last Updated” date will be revised, and we will take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect, and have collected in the past 12 months, personal information about you from various sources.

In addition to the specific uses described below, we may use the information we collect to:

• Communicate with you;

• Provide the Services;

• Comply with legal obligations;

• Enforce our Terms of Service;

• Protect the Services, our rights, and the rights and interests of our users.

Personal Information We Collect

The types of personal information we collect depend on how you interact with the Site and the Services.

Information You Provide Directly

This may include:

Basic Contact Information

• Name;

• Address;

• Phone number;

• Email address.

Order Information

• Name;

• Billing address;

• Shipping address;

• Payment confirmation information;

• Email address;

• Phone number.

Account Information

• Username;

• Password;

• Security questions.

Shopping Information

• Products viewed;

• Items in your shopping cart;

• Items added to your wishlist.

Customer Support Information

• Information you submit when communicating with us.

Sensitive Information Notice

Please do not submit medical records, diagnostic information, detailed medical history, or other highly sensitive health information through our website, forms, comments, email, or customer service channels unless such information is necessary for us to process your request.

If you voluntarily provide information related to product experience, skin discomfort, sensitivity reactions, or after-sales issues, we will use such information only to the extent necessary to handle your inquiry, after-sales request, quality investigation, or legal compliance matter.

Certain features of the Services may require you to provide specific information. If you choose not to provide such information, you may not be able to use those features.

Information We Collect Through Cookies

We also automatically collect information about your use of the Services (“Usage Data”).

We may use:

• Cookies;

• Pixels;

• Similar tracking technologies.

The information collected may include:

• Device information;

• Browser information;

• Network connection information;

• IP address;

• Behavioral data related to your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including:

Service Providers Such as Shopify

Companies that provide technical support for the Site and the Services.

Payment Service Providers

When you make a purchase, your payment information will be processed by our payment service providers to complete payments, refunds, fraud prevention, dispute handling, and order fulfillment.

We do not directly store your full credit card number, debit card number, or other complete payment account information. Your payment information may include payment confirmation information, billing address, payment method type, transaction status, and information required by the payment service provider to complete the transaction.

Payment service providers will process your payment information according to their own privacy policies and security standards.

Automatic Collection Technologies

When you:

• Visit the Site;

• Open emails;

• Click links in emails;

• Interact with advertisements;

we or our partners may automatically collect relevant information through:

• Pixel tags;

• Web beacons;

• SDKs;

• Third-party libraries;

• Cookies.

We process information provided by third parties in accordance with this Privacy Policy, but we are not responsible for the accuracy of information provided by third parties or for their privacy practices.

How We Use Your Personal Information

Providing Products and Services

This includes:

• Processing payments;

• Fulfilling orders;

• Sending order notifications;

• Processing returns and exchanges;

• Managing accounts;

• Arranging shipping;

• Publishing product reviews.

Marketing and Advertising

This includes:

• Sending marketing emails;

• Sending promotional text messages;

• Mailing promotional materials;

• Displaying product advertisements;

• Personalizing advertising content.

Security and Fraud Prevention

This includes:

• Identifying fraudulent activity;

• Investigating illegal activities;

• Protecting account security.

Please keep the following information secure:

• Username;

• Password;

• Login information.

If you believe your account has been compromised, please contact us immediately.

Customer Communication

We use your information to:

• Provide customer support;

• Improve the service experience;

• Maintain business relationships.

Cookies and Similar Technologies

Like most websites, we use Cookies, pixel tags, web beacons, SDKs, third-party libraries, and similar technologies to support the normal operation of the Site, remember your preferences, improve your shopping experience, analyze website performance, optimize our Services, and, where applicable, conduct advertising and measure marketing performance.

We, our service providers, advertising partners, or analytics partners may use these technologies to collect information about your device, browser, IP address, website interactions, page views, shopping cart activity, advertisement interactions, and email interactions.

You can delete or reject Cookies through your browser settings, but this may cause certain website features to function improperly, such as shopping cart functions, account login, preference saving, or the checkout experience.

Where required by applicable law, we will provide you with relevant choices through a Cookie Banner or privacy preference tool on the Site, such as accepting, rejecting, or managing non-essential Cookies. You may also manage certain advertising, analytics, or data-sharing choices through the data-sharing opt-out methods provided on the Site.

For more information about Shopify Cookies, please visit:
https://www.shopify.com/legal/cookies

How We Disclose Personal Information

Where legally permitted, we may disclose your information to third parties, including:

Service Providers

For example:

• IT service providers;

• Payment service providers;

• Data analytics companies;

• Customer support providers;

• Cloud storage providers;

• Shipping and logistics companies.

Business and Marketing Partners

Including partners such as Shopify.

Third Parties Authorized by You

For example:

• Shipping services;

• Social media integration services.

Affiliates

For internal group operations and management.

Business Transactions

For example:

• Mergers;

• Acquisitions;

• Bankruptcy;

• Legal investigations.

User-Generated Content

The Services may allow you to post:

• Product reviews;

• User content.

Content you publicly post may be viewed by anyone.

We cannot guarantee that third parties will protect the privacy of information you voluntarily make public, and we are not responsible for how they use such information.

Third-Party Websites and Links

The Site may contain links to third-party websites.

Before visiting third-party websites, please review their:

• Privacy policies;

• Security policies;

• Terms of use.

We are not responsible for the content, security, or accuracy of third-party websites.

Children’s Information

The Services are not intended for children.

We do not knowingly collect personal information from children.

If you are a parent or guardian and believe that a child has provided information to us, please contact us so that we can delete the relevant data.

As of the effective date of this Policy, we do not have actual knowledge that we sell or share personal information of individuals under the age of 16.

Information Security and Retention

Although we take security measures to protect information, no system can guarantee absolute security.

We recommend that you do not send the following through unsecured channels:

• Sensitive information;

• Confidential information.

The length of time we retain personal information depends on:

• Service needs;

• Legal requirements;

• Dispute resolution needs;

• Contract enforcement needs.

Your Rights and Choices

Depending on the laws of your location, you may have the following rights:

Right to Access

You may request to view the personal information we hold about you.

Right to Delete

You may request that we delete your personal information.

Right to Correct

You may request that we correct inaccurate information.

Right to Data Portability

You may request a copy of your data and transfer it to a third party.

Right to Restrict Processing

You may request that we restrict the processing of your data.

Right to Withdraw Consent

You may withdraw consent that you previously provided.

Right to Appeal

You may appeal our decision regarding your request.

California Privacy Rights

If you are a California resident, you may have additional personal information rights under applicable California privacy laws, including the right to:

• Know the categories and specific pieces of personal information we collect, use, disclose, or share;

• Request deletion of personal information we have collected about you;

• Request correction of inaccurate personal information;

• Opt out of certain sales or sharing of personal information;

• Limit the use and disclosure of certain sensitive personal information;

• Not be discriminated against for exercising your privacy rights.

We do not sell your personal information in the traditional sense. However, certain advertising, analytics, or remarketing activities may be considered “sharing” of personal information under some privacy laws. You may submit relevant requests or manage your privacy choices by contacting us or using the privacy choice tools provided on the Site.

To exercise your California privacy rights, please contact us at Support@softrae.com. To protect your privacy and account security, we may need to verify your identity before processing your request.

Managing Marketing Emails

You may unsubscribe from marketing emails through the unsubscribe link included in our emails.

Even if you unsubscribe, we may still send you:

• Order notifications;

• Account notifications;

• Service notifications.

Complaints

If you have any complaint about how we process personal information, please contact us using the contact information below.

If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

International Users

Your personal information may be transferred to, stored, or processed outside of your country or region, including in:

• The United States.

Your information may also be processed by employees, service providers, and partners located in relevant countries.

For data transfers involving European users, we will use:

• The European Union Standard Contractual Clauses (SCCs);

• Data transfer mechanisms recognized by the relevant United Kingdom authorities;

unless the recipient country has been recognized as providing an adequate level of data protection.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your relevant rights, please contact us at:

Support@softrae.com